I like to think I have a pretty broad sense of humour. I am confident I can line up a number of friends and family who would all readily testify to my ability to take a joke well.
And so when I first heard the CBC had partnered with While the Men Watch blog to provide alternate commentary on the Stanley Cup playoffs I assumed it was a joke. Well, you know what they say about the word 'assume'.
The concept behind the WTMW blog is to make sports accessible to us girls. You know, give us a way to support the men-folk while they are engaged in their sporting thing. They even feature a "Boyfriend of the Game" - a hottie you can focus on when the game is too complicated or boring for you.
That sound you hear? It's my head. Bashing against a wall.
What the CBC and more offensively, these bloggers have done is reduce my sports fandom and appreciation to my gender, and only my gender. They have jointly decided that as a female sports like hockey are a little beyond me and so they generously want to give me some eye candy to focus on to help me through the hard parts.
The CBC and some of their announcers have suggested this may be a way to engage a new group of fans in the game. To that I say: bullshit. (Oh, was that unladylike? Too bad.)
Assuming your audience is stupid is not a good engagement strategy.
Furthermore in a day and age when we need to continue to push boundaries, this little experiment by the CBC and the bloggers hardens them.
And how about female sportswriters? What does this attempt at entertainment do the likes of Shannon Proudfoot (btw, are you following her on Twitter? You should be) or Christine Brennan or Christine Simpson? Those women and many others have had to fight for their place and credibility in a still male dominated profession. They are professionals who report sports as they are meant to be reported rather than in some alternate, candy-flavoured soundbite.
The Boyfriend of the Game fiasco in an insult to those women who watch seriously and to the players. Professional athletes spend years training, pushing and working to play at the highest level. Careers are short, injuries are plentiful and to reduce these players to nothing more than a pin up is a grave injustice to their athletic skill. If that sounds familiar it's because women have decried similar treatment for decades. It's not cute, it's not endearing - it's insulting and patronizing.
It's not that I'm immune to the good looks of some of the players. My crushes on Eric Lindros and Patrick Roy, formed several years ago, are still intact. But I didn't watch hockey because they were hot. I watched hockey because to see Patrick Roy stand on his head was a thing of wonder. To see him play against in overtime after overtime against the Nordiques and make stops that seemed to almost magical was a treat. Watching Eric Lindros as part of the Legion of Doom with Renberg and Leclair clear his way up the ice, seemingly throwing off opposing players like the Hulk throws off cars, was awesome. That is why I watch.
You know, I can explain the offside rule in both hockey and soccer. I can describe Zidane's penalty shots in Euro 2004 and in the World Cup. I can tell you that I dream of seeing Messi play live at Camp Nau in Barcelona. I can tell you all the reasons the Senators didn't advance further in the playoffs and all the reasons why LA is likely to take the Cup. I don't need women pretending to be cute bubbleheads to explain it to me like I'm stupid.
Why is it, exactly, that women think we are better off playing dumb and cute rather than being smart and strong?
I won't apologize for being intelligent. I won't apologize for being engaged whether it's in politics or sports or the arts. I don't want to watch sports as some kind of service to the men in my life, I want to and do watch sports with the men in my life because sports has some magic to it. Sports can transport you to somewhere else, they can give you a moment or a memory that stays with you for life, it can unify a country or a community and it can provide a common language when nothing else will.
What the WTMW and the CBC are doing is an insult to women, men, sports fans, sports reporters and athletes alike.
Someone blow the whistle - they are offside.
****
I had the chance to speak to the Canadian Press today on this subject, the article can be found here
And so when I first heard the CBC had partnered with While the Men Watch blog to provide alternate commentary on the Stanley Cup playoffs I assumed it was a joke. Well, you know what they say about the word 'assume'.
The concept behind the WTMW blog is to make sports accessible to us girls. You know, give us a way to support the men-folk while they are engaged in their sporting thing. They even feature a "Boyfriend of the Game" - a hottie you can focus on when the game is too complicated or boring for you.
That sound you hear? It's my head. Bashing against a wall.
What the CBC and more offensively, these bloggers have done is reduce my sports fandom and appreciation to my gender, and only my gender. They have jointly decided that as a female sports like hockey are a little beyond me and so they generously want to give me some eye candy to focus on to help me through the hard parts.
The CBC and some of their announcers have suggested this may be a way to engage a new group of fans in the game. To that I say: bullshit. (Oh, was that unladylike? Too bad.)
Assuming your audience is stupid is not a good engagement strategy.
Furthermore in a day and age when we need to continue to push boundaries, this little experiment by the CBC and the bloggers hardens them.
And how about female sportswriters? What does this attempt at entertainment do the likes of Shannon Proudfoot (btw, are you following her on Twitter? You should be) or Christine Brennan or Christine Simpson? Those women and many others have had to fight for their place and credibility in a still male dominated profession. They are professionals who report sports as they are meant to be reported rather than in some alternate, candy-flavoured soundbite.
The Boyfriend of the Game fiasco in an insult to those women who watch seriously and to the players. Professional athletes spend years training, pushing and working to play at the highest level. Careers are short, injuries are plentiful and to reduce these players to nothing more than a pin up is a grave injustice to their athletic skill. If that sounds familiar it's because women have decried similar treatment for decades. It's not cute, it's not endearing - it's insulting and patronizing.
It's not that I'm immune to the good looks of some of the players. My crushes on Eric Lindros and Patrick Roy, formed several years ago, are still intact. But I didn't watch hockey because they were hot. I watched hockey because to see Patrick Roy stand on his head was a thing of wonder. To see him play against in overtime after overtime against the Nordiques and make stops that seemed to almost magical was a treat. Watching Eric Lindros as part of the Legion of Doom with Renberg and Leclair clear his way up the ice, seemingly throwing off opposing players like the Hulk throws off cars, was awesome. That is why I watch.
You know, I can explain the offside rule in both hockey and soccer. I can describe Zidane's penalty shots in Euro 2004 and in the World Cup. I can tell you that I dream of seeing Messi play live at Camp Nau in Barcelona. I can tell you all the reasons the Senators didn't advance further in the playoffs and all the reasons why LA is likely to take the Cup. I don't need women pretending to be cute bubbleheads to explain it to me like I'm stupid.
Why is it, exactly, that women think we are better off playing dumb and cute rather than being smart and strong?
I won't apologize for being intelligent. I won't apologize for being engaged whether it's in politics or sports or the arts. I don't want to watch sports as some kind of service to the men in my life, I want to and do watch sports with the men in my life because sports has some magic to it. Sports can transport you to somewhere else, they can give you a moment or a memory that stays with you for life, it can unify a country or a community and it can provide a common language when nothing else will.
What the WTMW and the CBC are doing is an insult to women, men, sports fans, sports reporters and athletes alike.
Someone blow the whistle - they are offside.
****
I had the chance to speak to the Canadian Press today on this subject, the article can be found here












